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Course Book-in-Use Report |
| The Course Book-in-Use Report allows college publishing editors, marketing managers and sales teams to determine the textbook(s) a professor is using for a specific course. To create the Course Book-in-Use Report, MIR uses course level book-in-use information from professors at over 1,800 universities nationwide. Think of the Course Book-in-Use Report as an adoption report compiled from over 1,800 universities nationwide that is obtainable at a simple click of a button. |
Applications of the
Course Book-in-Use Report: |
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Targeted Marketing and Gratis Copy Campaigns |
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Competitive Adoption Tracking |
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Professor Book-in-Use Trending |
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Sales Force Management |
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Identifying Potential Authors and Textbook Reviewers |
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Academic Marketing and Sales Leads - by Competition, Enrollment, Course, Department, and even Institution Type (2yr. vs. 4yr.) |
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Campus Travel |
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Visit the Discipline & Course Catalog to place an order or browse our Product page to learn about all our market intelligence tools.
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