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Marketing |
How do you value making the right marketing decisions?
Marketing strategies and campaigns geared towards the higher education industry demand accurate discipline, course, department, competitive title, and professor intelligence. Monument Information Resource has developed a series of tools focused specifically on providing you the answers to your questions in higher education publishing. |
| MIR Report |
Business Applications |
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Pricing Strategy |
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Competitive Textbook Analysis |
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Competitive Publisher Analysis |
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Market Share Analysis |
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Target Adoption List by
Competitive Titles |
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Academic marketing leads by course and competitive title at the school level |
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Targeted Marketing and Gratis Copy Campaigns |
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Competitive Adoption Tracking |
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Professor Book-in-Use Trending |
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Academic Marketing Leads by Competition, Enrollment, Course, Department, and even Institution Type (2yr. vs. 4yr.) |
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Identifying Potential Adopters for Direct Mail and Sampling |
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Identifying Professors for Class-testing Textbook Material |
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Identifying Professors to Build Marketing and Sales Tools |
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Keeping Up-to-date on Research in Your Discipline |
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Obtaining Full Contact Information for Professors |
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Obtaining market intelligence necessary to answer your business questions is the first step to designing a cohesive higher education publishing marketing strategy and launching targeted, personalized academic marketing campaigns. Monument Information Resource’s exclusive discipline and course intelligence makes it all possible for a fraction of your overall marketing investment.
Visit the Discipline & Course Catalog to place an order or browse our Product page to learn about all our market intelligence tools.
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