The benefits of Monument Information Resource’s academic market intelligence are significant to college textbook publishers. With over 10 years of experience in providing higher education publishers answers to critical business questions, MIR estimates that its products will increase efficiency, success, in your editorial, marketing, sales, and management decision by as much as 10%. How much is 10% worth to you?

MIR customers realize tangible dollar savings as a result of the elimination of poor textbook investment, acquisition, and development decisions. Higher Education publishers can do away with promotional dollars spent on low-potential professors, reduce wasted sales calls, and stop fueling the used book market by implementing targeted sample copy campaigns.

The MIR Database

MIR creates its exclusive suite of higher education intelligence tools through the collection of sales and course book-in-use information from college and university bookstores across the nation. This data collection is possible through agreements that MIR has made with the industry's contract management firms, and independent campus bookstores.

Monument Information Resource is extremely dedicated to providing you the most accurate and up-to-date higher education market intelligence available. All our reports covers the past 12 (twelve) months of sales activity or book-in-use information, unless specified upon request. Therefore, depending on the time of year, you will receive either an academic or a calendar year's worth of market information.

Ensuring we provide academic publishers with the most accurate and up-to-date higher education market intelligence, MIR publishing sales and course book-in-use information twice a year to power the National Market Report, Top Adoption Report, Course Book-in-Use Report, and Sales History Report.

The schedule for publishing our higher education market intelligence database is as follows:

Monument Information Resource was purchased by R.R. Bowker in 2004, and has since been positioned for future growth in publisher services in the higher education industry.